Hold a Tournament. There seems to be a catch-22 in the scenario of long term development. When a customer spends money, they need something of value. However, the developer needs money upfront in order to sustain a longer development cycle. Most customers will not give away their money without getting something and a developer cannot indefinitely support a product that has several months of revenue free development time this late in it’s lifespan. There has to be a bit of a comprise
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