I was getting really tired of searching google and seeing results from the same crap sites that mostly never even had content even related to what I was looking for.
They have just grabbed ahold of any keywords and hope your dumb enough to click on their link. (like some warezseeker bullshit)
You could type in 'green dog paw' and they would be there...download green dog paw free! 
With Optimize Google you can at least wildcard their site and you wont have to read past them anymore.
It does more than that but I havnt really dug that deep yet.So far there are no block list already setup that I know of(like an adblocking list)...but there might be,or might be soon.
For now its enough just to get rid of the worst offenders.
