How materialism has changed the American way of life

Acquisition of material goods exceeds desire to raise children

    We live in a society that has increasing access to information but seemingly less willing to actually make use of that information. Every 4 years politicians will argue that things aren't as good as they were in some past golden age in an effort to win the election.

    Nowhere is this myth propagated more than in the area of standard of living. People are told by unscrupulous politicians that today you need two wage earners to make ends meet. Politicians don't want to blame voters for their own material greed. In reality it is our own greed that causes us to need 2 people to work in order to "make ends meet". Our material greed has created life style expectations that we simply can't achieve with one age earner. Any serious study of the past makes it pretty apparent that the difference between life in the 50s and today isn't that we need two wage earners but that we aren't willing to live anywhere near the same lifestyle as people did in 1950.

    In 1970, the average new home was only 1,400 square foot.  In 1950, the average size was only 900 square foot. Today, the average size is 2,200 square foot. A 2,200 square foot house is going to cost a lot more than a 1,400 square foot house or a 900 square foot house.  Similarly, owning 2 cars instead of 1 car costs twice as much, particularly if we insist, as many do, on owning new cars every few years. We also have a great deal more arbitrary expenses such as cable, renting movies, going out to eat and more that all quickly add to the expense tab. We also now demand air conditioning and other home comforts which can add several hundred dollars more per year in costs.

    When you add all these things up, you suddenly reach the point where the average wage earner just can't keep up. It is true that wages, when adjusted for inflation, have remained relatively stagnate. It is also true that essential costs have gone down in cost such as food, housing per square foot, etc.  The blame lies with us and our increasing materialist desires. 

    Most people don't realize how materialist they are because their definition of materialism is based on comparing themselves with a contemporary. That is all well and good until people begin complaining about the "good old days" when a single wage earner could support a wife and 2 kids. The mean American salary could still easily support a spouse at home and 2 children if they were willing to live in a lifestyle that was similar to that during the supposed golden age. Buy a 900 (or even 1200 square foot home), go without cable, don't get air condition and don't go out to eat except on special occasions and a salary of $28,000 will do the job just fine. But few people today are willing to live that way. We want to have the DVD player, multiple TVs with one of them a big screen, we want to go out to lunch at fast food restaurants or go out to a nice restaurant on occasion.

    The problem just is that we don't want a 900 square foot home, we want the 1800 or 2000 square foot home. We want to be able to buy movies and CDs and computers. We want to have the $20 per month cable TV and the $20 per month internet connection. You'll probably want another car too. Which is fine but odds are it'll take more than one wage earner to afford all those nice things. Things that many of us take for granted today. We have lost the ability to differentiate between WANT and NEED.

    At some point, possibly when the baby boom generation came into their prime, the acquisition of material wealth superseded the importance of raising children by a full time stay-at-home parent. I don't really have much opinion over whether that is a good thing or not. What is clear, to me anyway, is that this is what has happened. We want our stuff more than we want to have a parent raising our children full time.

7,030 views 21 replies
Reply #1 Top
I disagree completely.

To say a society is materialistic is to say that they put high value on material goods. In America we don't value it at all we just try to consume material goods as fast as possible.
Reply #2 Top
I am sure there would be a market for a 1000 square foot house, but only condos and townhouses are built that size today. My son and daughter-in-law live simply with only one car but both of them work. The cost of housing is too high for one average income. I agree about materialism--but getting rid of all the televisions, dvd players, etc. would not allow a person to buy a house without a good income in a metropolitan area where most of the jobs are. Maybe all of the stuff is a distraction from the reality of overpriced housing, insurance that is out of reach for many Americans and low paying jobs with frequent layoffs.
Reply #3 Top
Did you know that shortly after the WWII the advertising industry began teaching people how to shop? While the men were away fighting, the women, with little or no income, were very thrifty. Not easy to advetise to them that they needed luxury items like a new dress etc. So they began using psychology to advertise to them, teaching them that they deserved to have that new dress, or that they deserved a break and it was okay to give the family T.V. Dinners.

Now we wonder why we are addicted to things? We have been taught by those who know what they are doing, to desire things, to need to have better than the Jonses. Hell, I even think of things to buy when I am trying to solve problems, if something is wrong, there is some 'product' out there that will fix it.
Reply #4 Top
The whole purpose of selling is to make you buy something you don't need. Everything is marketing and you pay for it. Wihtout marketing most of the products you buy would be cheaper.
Reply #5 Top
Living in England rather than the US will have some differences but in general I agree with a lot of what you're saying. I agree with the general point that we are now far more demanding in our desires and therefore require more money to satisfy those desires. I do think that house price inflation has shot totally out of control though. You comment that wages are roughly stagnant when adjusted for inflation, but house prices have increased many times above inflation. Even allowing for the fact that houses are bigger, they cost far more (adjusted for inflation) per sq foot than back in 1950.

In the UK, the average house prices is 160k UK pounds (source. UK government survey nov 03). The average wage is 24k (source. UK gov, Jul 03). Someone on a wage of 24k can borrow 3 times their salary or about 72k. That is barely enough to buy a 1 bedroom flat (assuming a decent deposit). By necessity people require two wages to afford a small house.

So i agree in general with your statements, but house prices are definitely too high.

Paul.
Reply #6 Top
Materialism. How do we raise our kids not to be sucked into it? All around us, everyone has "things"
I struggle as an adult to not fall into it. Our family chooses to live in a less "yuppy" area of the country
but, it is still there. I try to keep commercial TV limited to the kids. I explain that when they need
new shoes, what they "need" is something to cover and protect their foot, not $150 "Skate" sneakers.
Yes, we have 2 cars, but we keep them for 8 or more years! Yes, we have cable, but we have the
lowest "tier", no movie channels etc. Yes, we have internet, and here is an example of how you feel
that you "need" something: you feel your children would be at a disadvantage in school to not have access
My high schooler e-mails homework to teachers. Yes, the world has changed. I personally feel that
given the materialism (that isn't going away) we need to thoroughly impress upon the kids that
you can't spend into huge DEBT. Explain that you can't have everything, that there are choices,
that buying one thing may mean you can't buy another.
Reply #7 Top
I agree that Western society has let go of their faith and fear of God and replaced it with material consumption. It breaks my heart everyday to see the lack of love, hope, faith and companionship children lack. More than 50% of marriages end up in divorce. Family values are gone. People say it's better for the kids. Nobody really thinks about the love a child needs to grow up to be healthy and well balanced, people instead think about themselves. I'm glad you brought up the topic because it's something that needs to be addressed. north America worships money and thinks that it's better to have money than to have love. People commit suicide at the casino daily and yet they still allow casinos to be built. There's a real value problem and I hope to God we can resolve it with God's help.
Reply #8 Top
Sherye,

I don't know about where you live, but there are lots of houses built in the 1950s that are in good condition, and are about 1000 square ft. My house is one of them. My mortgage payment is about the same I'd be paying if I was renting a 2 bedroom apartment around here. I still have to pay utilities, but at least I'm building up equity.
Reply #9 Top
The fault is not "them" or "society"..the fault is US, singularly. And only THEN do we make up a society. How is it Wrong for me to want a bigger house?
How can ANYONE but me decide what *I* need?
How can Happy Friend's comments " that Western society has let go of their faith and fear of God and replaced it with material consumption." apply to me when I'm not Happy Friend?
My religion, my job, my belief system doesn't include anyone else but me. I can't go and point my finger saying "You own two new cars, you are the Scourge of God!"
Because that isn't true..it's their decision to make.
Everyone knows that advertisements are there to con you. But you allow it anyways if you go and buy that product because you seen it on TV.
How does it make me materialistic to want something? Are we supposed to live in poverished settings/
We keep looking back to the 50's..okay, what about 1910?..or the 20's? My grandfather lived in a chicken coup with seven other siblings, slept on one matress, and had to share the same bathwater. How were the 50's NOT materialistic? How can you compare that to now?
I can afford to buy an alienware PC..I can afford to heat my house in the winter and keep it cool in the summer. I CAN. I'm empowered to.
How is that wrong, Calor? Because YOU think it's unnessecary and materialistic?
Live your life your own way. If you wish to be a backwoods hermit in a one room shack without any amenities, feel free.
But *I* can get what I want.
Reply #10 Top
One last thing:
The American way of life that we live today is inspired by the AMERICAN DREAM of yesteryear.
Reply #11 Top
I agree with Calor on this one. "making ends meet" means a whole different thing now than when I was growing up. When I was growing up we weren't paying for cable TV and modems. We never went out to eat (well, maybe a couple of times on special events). We had maybe one new car the whole time I was growing up. My parents built the home I grew up in. No air conditioning. We chopped wood to heat the house for a large part of my childhood. I never was without anything I needed and didn't think there was anything wrong with the way we lived.

Most of the people I know now are paying thousands of dollars a year for sports programs for their kids. They wear the latest fashions, go out to eat at least once a week, have two new cars, have a huge mortgage on a 2400sq ft or + house, vacation every year, etc. I am not saying anything is wrong with that. I am just with Calor on the fact that most families have the second income for the amenities not to make ends meet.

Expectations of what life should be like have changed vastly. Having a roof, food and clothing doesn't mean success anymore to the majority. You can still live a healthy life on one income. I just can't see the "making ends meet" argument.

Sherye, you can get a 1000sq ft manufactured house that comes in two pieces. Once it is all together, they do drywall on the inside and you can't tell it is any different than any other house.
Reply #12 Top
Yup. I think that's why it looks as though we have a lower quality of life, because we want more, but I don't think that's a bad thing. I'm a material girl and I'm living in a material world and I love it!
Reply #13 Top
hummmm no need no get through
Reply #14 Top
....

Bah - I wrote something, and it was far too incoherent. *sighs* I really should have gotten more sleep last night - but you know what? I /like/ my standard of living, thankyouverymuch. I like my 1,400 square foot townhome, I like my digital cable, I like my multiple computers, I like my direct-dial telephone (you can use it with long distance now too!) and, I'm also rather fond of my central heat and air. Wouldn't give any of it up for the world. Well, the cable I like, but enh.

I wonder, Calor, if you were writing this in the 50's? (Well, not that you'd have an audience - you know, the whole computer thing,) would you be saying the same thing about 1900? After all - look at all of the luxuries the people in the 50's had that they didn't need! Frightful - truly the most consumer minded people who've ever existed! They used -electricity- to light their homes, can you imagine?
Reply #15 Top
I thought I already alluded to the difference between the 50's and the early 1900's..*scratches head* lol
Reply #16 Top
Also, I think I should address the "Acquisition of material goods exceeds desire to raise children" bit..cause, I think I overlooked it last time.

Take a look at https://www.joeuser.com/articleComments.asp?AID=5011 Heh.

It isn't the material value exceeds desire to raise children, I'm not even a parent and I understand that every parent wants their child to have more than they did.
Whether it be material goods, better chances at schools for knowledge, to a heated/cooled house..It's also piece of mind.
Show me a mother or father* on this board who thinks it is more important to own that new Hummer..than buy their kids diapers and food.
We all want what is best for our children, even if we're big kids ourselves.


*This comment does not include crack addicts or any other various meth users who will abandon all offspring at the drop of a hat for the next score. Nor does it include any mammal or reptile that consumes its own young. Thank you, have a nice day.
This message has been bought and paid for by the Lunaticus Minimus Inc. in conjunction with the Letter M.
Reply #17 Top
One change between 1950 and 2000 has more to do with anemities.

The house size argument is one example: 1000 square foot to 2200 square foot is a big change and it's not based on technology. It's based on market forces. Market forces that seem to imply that people have more money than they did in 1950.
Reply #18 Top
I think that the problem with excessive materialism is that we tend to become slaves to our things.....& the people who have the most to gain know this. That is why so much is spent on commercialism to get people to buy, buy, buy..especially on credit. In becoming a slave to things people sometime stay on a job that is soul killing just in order to keep those "things" some people stay in crazy deterimental relationships in order not to lose the "things" that they have accumulated with another. I'm not saying that having things is bad. I mean if that is what you like then be merry with it...but, there is a better way to live. That way is to be free enough to pursue the really important things in your life with minimum interference. Such as spending more time with your kids instead of having to do overtime at work to pay the SUV note. This society is based on people living above their means which in turn creates slaves. If you can afford to keep up with the Joneses then do it.....if you can't...then you better think before you spend alot of cash on something that you might not need but desperately want.
Reply #19 Top
Quality of life for children I believe is about providing the nescessites. Food, clothes, a decent place to live and education but most importantly love. If people feel that they "want" a huge house and they "want" that new car every few years and that they "want" that bigscreen TV, well I guess they're entitled but I believe that if these things are aquired at the expense that both parents have to work and babies have to be sent to day care (where they could never be cared for like their own parent could) or that school children aren't able to go home to mom or dad after to school then this is where our country is overly materialistic. Now if a couple works together to aquire these things BEFORE they have children and make arrangements so that there could always be a parent at home for them, then I see no problem with people acutally having these expensive things. I think people can be as materialistic as they want but once they have children then the love and care of the children should be the first priority, not the earning of money so that they can afford expensive things.
Just to show that I'm speaking from expierence, my husband and I didn't strive for those material things before our little one came along but now that he's here I am a stay at home mom and because I do not work we live in a 2 bedroom apartment, we drive older used cars and we don't have a bigscreen TV. Aside from that, on my husband's income we are able to eat out at least once a week, we have a computer and internet access (more affordable dial up of course) and still have extra money left over to save or shop occasionally. Trust me we're not suffering because I stay at home, but unfortunately I guess our life just wouldn't be good enough for alot of people.
Reply #20 Top
The different points that i wanted to make as i read this article have already been made here and there by other bloggers... but i'm too spun up to not respond with my 2 cents...
Chynna69 got my main point, which is about our willingness to go into debt in order to obtain the things we think we need, but really only want. I managed to put myself into a nice hole, which i'm in the process of digging my way out of.

this is kinda how i see things... In the 50s, the kids of the baby boom were growing up... they were the children of men and women who had just survived a major world war that had a lot of impact on how people looked at life in general. War on a global scale tends to do that to people, as history show us...

let's remember that 50 to 100 yrs ago, agriculture was still a predominant way to make a life in this country...

It's no secret that throughout the history of the US, parents have busted their asses and gone without "the extras" in order to provide better opportunities for their children. How many times have we heard the story of the parents who work blue-collar jobs for 30 years so that their kids can go to college?

but what happens when those college kids get married and have kids? now you have sons and daughters born into families that are not struggling and living paycheck to paycheck... Yes, i know i'm reaching here... i'm not taking into account the huge amount of debt that Americans are in right now.

In the movie "Coming to America" (Eddie Murphy's best movie ever), there's a pretty good example of this. Mr. McDowell tells the story of how when he was a kid, there were 7 kids that grew up in a house that was smaller than his living room. and just look at him now. later he's seen telling his daughter that he "just doesn't want her to have to struggle like he and his wife did"... and it's for this reason that he wants her to marry a rich man... does anyone else see the blaring problem here? does he not realize that it was that "Struggle" that made him into the man he is? i know it's just a movie, but this same thing happens in life all the time.

that's the problem with rich spoiled kids... they never learn the value of anything, because they never have to work for it.

we lost the edge, because for so many years, there have been so many technological advances, but no real struggle for survival. of course, Sept 11th changed that, but that's a whole nother topic.

it's kinda hard to sum up when you bounce around as much as i have so far...

do we know how much is "enough"?
do we know when to stop?
is happiness in getting what you want? or wanting what you have?
can we afford the things we want? or should we just dive into debt to get 'em?
which is more valuable? education or money?

my plan is this: i'm going to finish my time in the Air Force, and then move back to Michigan. back to my roots. where i can trace my family name back to my great great great grandfather's gravesite. I plan to buy my grandfather's farm, and live in the same house that my grandparents lived in for 50 years. I'll take care of my grandmother for as long as she's around. I don't plan to change a thing about that house. I'm going to have a wood burning stove, and i'm gonna chop wood with my uncles. i'm going to farm part time and hopefully teach at the local community college. if i meet the right woman, i'm going to have a foster home for kids with no where else to go. I'll pair them up with a pet from the pound, so they learn the lessons that pets can teach.
most importantly of all, i will live within my means, and i will know when to stop... i'll know when enough is enough. and i'll teach my foster kids the same thing.
Reply #21 Top
My husband and I are college educated professionals, with no cable, no big screen TV and eat out at budget smart spots only on the nights that crawl in the door from work and can barely move--his commute is nearly two hours each way and mine is nearly an hour each way. Why? Because the price of houses in our area is so outrageous. We bought a +100 year old 1500 sq ft house after our rent went up 47% in one year, and we bought it in the first town that was along our commute routes that we could afford. We eliminated everything we could (including meat) this winter to afford the oil to heat the house for our toddler. Many evenings we zipped her into a little bunting when she started looking a bit blue and began shivering. We are struggling to reach the standard of living we were raised with, nevermind an advanced standard. The only new construction homes in our area are the monster sized big box houses on big lots, we drive past thousands of them on our rides home every evening. Market demands??--They didn't ask us or any of our friends.