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Keurig - Bringing DRM to Coffee

Keurig - Bringing DRM to Coffee

I have a Keurig machine, and I use the refillable K-cups which I fill with whatever coffee I decide to buy at the grocery store.  It's much cheaper than the packaged K-cups, and in my opinion, tastes about the same.

It seems Keurig is tired of 3rd party coffee brands using their system.

"Green Mountain has announced a new anticompetitive plan to maintain its monopoly by redesigning its brewers to lock out competitors’ products. Such lock-out technology cannot be justified based on any purported consumer benefit, and Green Mountain itself has admitted that the lock-out technology is not essential for the new brewers’ function. Like its exclusionary agreements, this lock-out technology is intended to serve anticompetitive and unlawful ends."

Source: TechDirt

 


161,380 views 50 replies
Reply #26 Top

Quoting Daiwa, reply 25

In Keurig's defense (or favor, depending), they have been remarkably customer-friendly.  I'm on my third machine, having paid for only one - they simply replace the machine if you have a problem that can't be readily fixed in a few minutes on the phone.  No questions about warranty or any hassle at all, they just ask you to send them the 'core' of the cupholder from your existing machine.  But not before they send you a new one - they do it all on the honor system & ship same or next day.

Maybe there's a new sheriff in town at corporate, but up to now their CS has been outstanding.
End of Daiwa's quote

Consumer Protection Rights require that of any Manufacturer.

Also... extended warranties are a waste of your money as the warranty period is meaningless if the product was not fit for its purpose - the Manufacturer is required to replace it.

You probably need to thank Ralph for any such legislation...;)

 

Last failed product I received was met with the 'oh, we'll send it back for repair' to which I simply replied...'no, it's 4 days old and thus is not a merchantable product...I require it to be replaced, not repaired.'  They then tried the 'oh, we don't have another in stock' to which I replied 'yes, but I am sure another of your stores will have it' - and they did....;p

Reply #27 Top

There's grudging compliance with consumer protection laws and there's simply doing right by the customer hassle-free.  Keurig could satisfy its obligations under such laws with a variety of much less friendly policies.  My experience has been that most companies take advantage of such laws as cover to do the absolute minimum required.  That's why Keurig's behavior has been noteworthy.

Reply #28 Top

Quoting Daiwa, reply 27
That's why Keurig's behavior has been noteworthy.
End of Daiwa's quote

Australia's 'Choice' Magazine [to which I subscribe] has a 'thumbs up' section where readers cite examples of being-done-right-by by Manufacturers/Vendors... some of 'em go way OTT to do the right thing...;)

Reply #29 Top

DRM hack found - worthy of thread resurrection.

You can carefully slice off the top of a 2.0-compliant K-cup, place it on top of an old style cup or self-fill basket (tape an edge to hold it in place) and the Keurig 2.0 device is none the wiser.  Can re-use the top as many times as you want.

Also, don't remember if mentioned above but the reason this DRM scheme was adopted is that Keurig is now owned by a coffee company - Green Mountain - which is more interested in selling coffee (and licensing cup rights) than in selling a machine for the general enjoyment of the coffee-loving public.

Reply #30 Top

Of course, in a year or 5 they'll find out the tape will cause gills to grow on your nose...

Reply #31 Top

Also, don't remember if mentioned above but the reason this DRM scheme was adopted is that Keurig is now owned by a coffee company - Green Mountain
End of quote

Keurig was a subsidiary of Green Mountain from the start. All of this is just because the patent on k-cups ran out and their new patented machine (Vue) was a non-starter since it was even more expensive than old ones, let alone the flood of third party cups that appeared since licensing is no longer required.

Rogers Coffee (San Francisco Bay) actually produced a permanent clip-on "crack" for the 2.0 machines (though I think they've been having trouble getting them shipped), so folks with new machines can continue to use their products. It'll be interesting to see how that plays out if Green Mountain tries taking them to court.

Personally, I drink Green Mountain anyway; never had anything else (in the single-serve pre-ground category) that beats their Sumatran. So the only thing this all really does to me is that if my machine ever gives up the ghost (got six years so far, since it predates the big drop in reliability that came with the big retail push before the patent ran out) and Keurig weasels out of the lifetime warranty they claimed back when I bought it, I'll probably just buy a Cuisinart or other knockoff machine.

Reply #32 Top

Keurig was founded in 1990.  Green Mountain bought 35% stake in 1996.  Didn't become wholly-owned subsidiary of GMCR until 2006.  Just FTR.

FWIW, my favorite coffee variety has been Green Mountain's Ethiopian Yirgacheffe but I've not found it available in K-cups; hard to find it at all past 8-10 years.

Reply #33 Top

Quoting Daiwa, reply 32
Keurig was founded in 1990. Green Mountain bought 35% stake in 1996. Didn't become wholly-owned subsidiary of GMCR until 2006. Just FTR.
End of Daiwa's quote

Fair enough (could have sworn that GMC claimed full credit for it years ago, my fault for not confirming), though it wasn't until after GMC had a major stake in it that they actually produced anything. There's never been a Keurig brewer in which GMC wasn't involved; it was just a VC startup looking for a buyer before that. The founders left before the first machine even came to market, so at that point it was just GMC and the VC folks (who don't tend to care so long as they are getting a good return). So the point stands that they've never been effectively independent, and the DRM fracas isn't attributable to a sudden change in ownership.

Reply #34 Top

Quoting kryo, reply 33

the DRM fracas isn't attributable to a sudden change in ownership
End of kryo's quote

That, too, is fair enough.  And accurate.  I, too, should have confirmed that belief as I had been unaware of GMCR's ownership until the 2.0 units came out.  But I still think the DRM scheme was an attempt to increase sales of GMCR-produced & licensed K-cups by precluding the use of unlicensed, non-GMCR coffees.  I don't for a minute believe that it was based on technical issues or requirements, or that it would have ever happened absent ownership by a coffee company.

And just in case you missed my comments earlier in the thread, I've been a big fan of Keurig from the time of my first purchase years ago.  Customer service has been second to none in my experience.  Our first 2.0 unit crapped out after only a couple of months and they immediately shipped us a replacement no questions asked, no old unit return required.

Reply #35 Top

My Keurig recently broke and after looking at various machines, I decided to go with a regular single-serve coffee maker.  With our Keurig we mostly used the refillable cups anyways, so it made to sense to pay for one of these machines.  

I picked this up and am pretty happy with it.  A Hamilton Beach single serve scoop coffee maker.

 

Reply #36 Top

I too read about this limitation with the new Keurig 2.0 brewers, but didn't interpret that to mean that only GMC k-cups could be used.

I also use "generic" k-cups with my Keurig (1.0) and thought this new machine would only scan the k-cup surface for known brands.

But then, I bought the Keurig to quickly make single cups of coffee.  If I wanted to go back to brewing a "pot" of coffee each time, I'd dust off the old "Mr. Coffee" and use it.

Reply #37 Top

Quoting Borg999, reply 13

Never had a problem with drip coffee machines. Cheap and reliable.

Anyone whose had issues with those machines...well I think it's what most tech support departments refer to as "user error". ;)
End of Borg999's quote

 

Yes, I drip my coffee all the time.  Drips fine...  :)   Oh, and tastes fine, too!

Reply #38 Top

Mark -  the cups have to be either GMC or 'certified' (licensed) brands for the 'sensor' in the 2.0 unit to enable brewing.  Not sure what part of the K-cup top is scanned but I think it is the 'ring' or border.  In any event, the 'hack' works, enabling use of any cup and some fill-it-yourself baskets (some of the baskets may not fit the new design but mine happen to).

Reply #39 Top

Keurig sounds cool...

-Swedish Generic cheap instant High-Caf 4 me ^_^ and a Ciggie of course ;)

Reply #40 Top

Quoting kryo, reply 31

Rogers Coffee (San Francisco Bay) actually produced a permanent clip-on "crack" for the 2.0 machines (though I think they've been having trouble getting them shipped), so folks with new machines can continue to use their products. It'll be interesting to see how that plays out if Green Mountain tries taking them to court.

End of kryo's quote

 

I requested one of the free clip on devices from them because my mother in law is struggling with her Keurig 2.0.  She tried Green Mountain coffee that she previously bought and it gave the "oops" error.  Yes, Keurig/Green Mountain doesn't even like its own coffee. She has a crate of coffee and hot chocolate in one of her pantries that she can't use in her new machine.  I warned her about the possibility before she replaced her older Keurig machine, but she wanted the 2.0 for the carafe. 

I was pleasantly surprised today when I saw that Rogers Family Company put a free clip in each of the boxes of coffee that I ordered from them.  Now, I can hack 4 of the 2.0 machines and my mother in law will be able to have her coffee after my next trip into town. :) 

I don't plan to buy a 2.0 machine.  We have two of the older Keurigs that my wife loves.  My next coffee machine will be the Mr. Coffee 15 bar pump type espresso machine.  It was just under $200.00 a few months ago and I've now found it retail for as little as $80.00.  Like the Keurig and other pump driven machines, it's the controlled pressure that pulls the flavor out of the beans.  Being able to grind your own fresh and have the pump driven machine for under $100 is just the ticket. :)

 

Reply #41 Top

WOM hates instant coffee, that's rot gut.

Reply #42 Top

The reason I got the Keurig was so every cup would be fresh. I hate coffee that has been sitting on a hot plate for hours. It's burned, too strong and bitter. Gotta be freshly made for me to drink it!

 

Reply #43 Top

I used to like my coffee a certain way till I was drafted and got my coffee out of a vat which cooked the coffee and had egg shells in it to keep the coffee grounds at the bottom.  That's also how I learned to drink it black.  Most of the time there wasn't any sugar or cream.

Reply #44 Top

^ Can only be answered with - 

 

 

:grin:

 

Reply #45 Top

Quoting MouseGoddess, reply 42

The reason I got the Keurig was so every cup would be fresh. I hate coffee that has been sitting on a hot plate for hours. It's burned, too strong and bitter. Gotta be freshly made for me to drink it!

 
End of MouseGoddess's quote

Pour a cup - place in fridge, and nuke when ready, eliminates the bitter, been warming too long taste.

Reply #46 Top

While I like and use the Keurig at times, the coffee it makes always tastes 'slightly scalded' to me, for lack of a better description, even with my own selected grounds.  Was less noticeable with the 1.0 brewers as you could lower the brewing temp but the new 2.0 machines don't give you any control over temperature.  So far (at least) the most mellow coffee (to my taste) is brewed with a French press with water at a temp of ~175-180 degrees.

Reply #47 Top

[quote who="DrJBHL" reply="44" id="3520794"]
^ Can only be answered with - 

 

What an old clip! I used to love Monty Python, but I don't remember Marty Feldman being with them. He's been gone a long time now.

Reply #48 Top

That DRM only applies to the"NEW" Keurig 2.0 machines. I have one of the "Old" machines and I use my own coffee in an adapted cup just fine. Also look online for instructions on defeating the DRM.

Reply #49 Top

Quoting MottiKhan, reply 40

I was pleasantly surprised today when I saw that Rogers Family Company put a free clip in each of the boxes of coffee that I ordered from them.
End of MottiKhan's quote

My clip finally showed up today with three free coffee pods. So I am all set in case I ever have to get a new machine :)

Reply #50 Top

I hate to be an ass but Keurig Coffee is terrible, it's not only expensive but tastes like chalk. If anything this is a good motivation for people to press their own coffee and enjoy a higher quality beverage.