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Apple AirPlay will change the world and Apple’s competitors will have no excuse

Apple AirPlay will change the world and Apple’s competitors will have no excuse

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Right now, AirPlay is not well known or understood by most people. I think Apple likes it that way because it will take time for them to truly perfect it.  But early adopters know that AirPlay, as much as the iPhone and the iPod, threatens to change the way we think of computing.

AirPlay lets you stream the output of one device to another. It’s kind of the reverse of a remote control setup because you’re pushing rather than pulling. It’s also a lot harder to do. When you’re “pulling” (i.e. remote desktop for instance) you just have a machine that you’re trying to get stuff from.  When you’re pushing, all the devices you’re pushing to have to be set up to receive.

So what is going to happen? Well, if left uncontested, AirPlay is going to wipe out a lot of current ecosystems and platforms. 

AirPlay today:

With my Windows PC (or Mac) running iTunes I can take a video and stream it to any Airplay enabled device (speakers or monitors or televisions that have an AirPlay receiver on them).  Right now, the $99 AppleTV is the go-to device to handle this.   I’ve got 3 of these in my house that, using Control4, are then piped to my various televisions, monitors, speakers, etc. 

My setup is atypical today. My home office has set of speakers for “gaming” (can’t play L4D2 without the full effect after all <g>) and another set of speakers for listening to music from the Airplay devices (so if I want to have a party where my music is playing throughout the house, I can do that or if I just want to listen to the radio or whatever while my computer is doing something else).

AirPlay tomorrow:

iOS 5 will let users stream their iPad video/audio live to any Airplay device via mirroring. Not a big deal? No, not on the surface. But in 5 years…

AirPlay in 5 years:

Nintendo is a shadow of its former self. Microsoft and Sony are struggling with their console sales because the iPhone X is powerful enough to execute some pretty impressive games and have their output stream to their AirPlay enabled Samsung (or in a nightmare scenario, an actual television made by Apple with AirPlay built in).  The iPhone isn’t mirroring the game. The iPhone itself is an extended controller for the game. The player plays the game with their Bluetooth game controller.

Meanwhile, Windows X is struggling in the enterprise because all those Apple displays now have Airplay built in and companies now just issue iPads or iPhones out to employees with a set of apps that are displayed on the monitor with the user controlling them via a Bluetooth keyboard and mouse.  Even today’s iPhone could easily run a Microsoft Office suite (and you wonder why Apple is bothering making an Office suite for iOS in 2011).

By that point, desktop PCs are going to look a little silly. Big boxes under the desk with fans whirring and a bunch of wires sticking out that are dedicated to a single output? Primitive and ridiculous.

Decoupled computing

I don’t know what term will eventually be coined for this new era. But Decoupled computing makes as sense as anything else. Your processing device, input devices, and output devices will be decoupled from one another.

What about Intel, AMD, Microsoft, etc.?

Let me say this: I’m not an Apple fan.  This is a future I don’t want to see happen. But technology tends to follow the path of least resistance and the cost-reduction, user experience, and just plain obviousness of this direction makes me unsympathetic to the current stake holders who are doing little to nothing to answer this challenge.  So bookmark this post and refer to it when the inevitable anti-trust whining starts showing up in a few years.  Apple’s competitors could have done something about this now. It’s far from too late to cooperate and put together a meaningful alternative.  Decoupled computing is the future. They need to get with the program now.

81,920 views 35 replies
Reply #26 Top

What about security? I get the feeling that much of this tech relies on technology that will make information, the only true commodity left in the world, move to a space of duality, owned by a private corporation and open to a host of new ways of interception. I do not like where some of this innovation is headed. Of course I feel the same way about virtual PCs. 

Reply #27 Top

Quoting Thoumsin, reply 25

Well, i can already make hyper-realistic render now... software that i use can activate 6 x64 render engine on my two xeon quad core... in case of animation with a lot of dynamic, i have a subscription to a render farm... data are send via the internet and result render frame return via the same way...

Airplay is limited to video and audio but i am pretty sure that with time, it will evolve to allow more heavy usage... once done, the battle against the huge amount of cable at the back of your desktop computer will be win...

As Apple product, at first, they are somehow overpriced but it is the cost of the innovation... yes, cheaper is possible... by example, my desktop is based on the spec of a 15000$ MAC Pro but have cost me only 5000$... of course, i have choice the part and assemble them myself... the main difference is that my work station is a ugly huge heavy black box... Apple product have a very good design... Comparating Apple to other usual computer is like compare a "Channel 5" to a cheap pressurized parfum spray from the supermarket... both are parfum but the first is a luxe high quality product and the second is a cheap generic one...

I have not enough money for luxe product but i will not deny the quality of the Apple product because i cannot pay them ( 15000$ for a workstation was too much for me )...


I meant, render in real time. 

Also, I was referring mostly to mobile devices vs desktops, of which the MAC Pro is part of, but when did design become a factor in a computer's performance? It's not a car. A car shaped like a box won't be aerodynamic, therefore, it make sense to get a sleek one that looks good because it needs to, otherwise drag will kill it. The only reason you would want a pretty, sleek, think computer on your desk is so it will fly farther when you throw it out a wind... alright, I'm starting to see the benefits of Apple products.

 The perfume analogy doesn't really work, since the basic components are the same, the only difference being the OS and smugness associated with owning the Apple brand. And it's not really innovation, Apple hasn't done that in decades. What it's done is refinement backed by some of the best marketing strategies ever conceived. 

 

I can see the benefits of something like Airplay, if it's properly implemented. But not currently, and as Brad's prediction indicates, it would mean you will have even less control over your data on such devices. Some people may not mind that, which honestly should be cause for concern.


Reply #28 Top

 I do not like where some of this innovation is headed

 

Couldn't agree with you more.   A lot of this innovation is out-and-out Big Brother.

 

Although, I don't know that I can agree that information will be the only commodity left in the world.  We're always going to have to eat and drink fresh water.

 

 

A car shaped like a box won't be aerodynamic, therefore, it make sense to get a sleek one that looks good because it needs to, otherwise drag will kill it.

 

Aw c'mon, you mean you don't like the Chrysler PT Cruiser?    :grin:     I thought the whole world would be delighted to drive a car shaped like a Cracker-Jack box.

Reply #29 Top

In my opinion, information is the smallest divisible unit of all resources and technology. You want to put all those atoms on signals and stream them from one side of the planet to the other? You are just asking for trouble. But the same was true of satellites and the first computers and the internet. I guess I am just not looking forward to the new additions to my environment. Time to evolve.  

Reply #30 Top

Quoting seanw3, reply 29
Time to evolve.

An opposing thumb is a good start....;)

Reply #31 Top

Quoting Jafo, reply 30
Quoting seanw3,
reply 29
Time to evolve.

An opposing thumb is a good start...

So... it's alright to start walking more upright, then? :-"

Reply #32 Top

Actually I am still trying to get rid of this damn tail...        :|        8|                 o_O

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Reply #33 Top

Are you a guy?   That's not a tail.

Reply #34 Top

"history is written by the victors"

I think people have a hard time dealing with that concept.

 

Apple never invented the mouse or the GUI for the first macintosh. They saw it in a lab somewhere, made there own and brought it to market.

Same goes for mp3 players and touch to multi-touch screens, icloud, Siri and iplay.

Now there's also a rumor apple is reinventing the TV set by implementing apple TV and among other things into it..Some call it the home cinema for purchasing cinema movie tickets and watching at home, some say its also a console. Who knows but if its true then once again they took someone elses idea and marketed it. 

 

I think the one thing companies should learn from apple is don't invent something and make compromises in bringing it fully fledged on to the market. 

 

lol if anything -Apple are the Borg:version 2.0 with marketing:

 

 

 

 

 

 

Reply #35 Top

Riddleking has finally had that psychotic break we were all waiting for...his assimilation is complete.