Web Fads

The web at its pointlessness best.

http://www.backbyrner.com/article.asp?id=web_fads

How could we have existed before the internet brought this delectable cornucopia of tasty esoterica? What did we fill our brains up with? Actual useful information? Bah, how blase.

What is a web fad you might ask? A web fad is something that requires the internet to propagate, seems to create its own momentum, grips everyone in the need to share in the common experience, get's derided by geeks as "so 1997" (or "so 2001", or "so 2002") and finally potentially reaches the ultimate level of penetration by appearing on [Wired News] as a light hearted feature (which indicates its death).

The ultimate web fad, and reigning champion is "All Your Base Are Belong To Us." Here was a web fad that came out of left field, grew far out of proportion to its initial humorous beginnings, got derided by the geek-set and then continued to grow, spawned derivative works, became an acronym of itself, and finally petered out. [History of All Your Base]

Of course it was written up at Wired News, signalling the end of its relevance. The [Wired News Article] does give a good summation of what the heck caused All Your Base to take off. Summarized most succinctly in this quote by Joshua Schachter:

"I think there are a number of factors that combine to make All Your Base a fairly virulent meme. First, the incongruity of "engrish" in a reasonably nicely produced game is funny, much like professionally printed signs that happen to contain typos. Second ... it works well as a catch phrase and slogan and fits easily into many different contexts. And, as any 12-year-old or online gamer knows, anything that was funny once is funnier when you repeat it 100 times,"

Essentially because.

Other Fads
Internet Fads have been talked about in a different article over here [kuro5hin - Top Ten Internet Fads] but I think the article is talking about the wrong stuff when it uses the term web fad. The items that are brought up in that article are part ancient history (before the majority of people had heard of the internet), part early predictions of technology and part personal pet peeve of the author.

The only "Internet Fad" in the kuro5hin article that I would include in my list of web fads is [Flash Mobs]. The others are not web fads by the definition I list above. They can be called failed technological advances or prematurely-dismissed-as-failed technological advances but a fad they are not.

A true fad must seem to have a life of its own.

First of all our honorable mentions, the fads that didn't quite make the top ten cut.

Honorable Mention:

The Top 10 Internet Fads

10. Strong Bad (3.3 stars)
There were many worthy additions for the tenth slot in the top ten web fads. I could very easily have chosen the exploding whale or Red vs. Blue. But seeing as its my article I chose Strong Bad.

Who is [Strong Bad], well if you were a fine lady you wouldn't need to ask that as he is a friend to AALLLL the fine ladys. He is yin to Homestar Runner's yang. The Darth to his Luke. The pain in Homestar's butt.

And whom, may you ask, is Homestar Runner? Why the star of the website [Homestar Runner]. Or more precisely the pain in Strong Bad's butt.

The whole site is excellent, with a LOT of flash videos of the characters in various escapades, but the best section is Strong Bad's email. Here he ridicules everyone equally: the person who emailed him, any and all other characters on the site (except the cheat, his sidekick). Enjoy.

Fad check list:

  • Requires Internet for existence - check
  • Out of control growth - moderate check
  • Derivative works - as a web personality, Strong Bad has few peers.
  • Acronym - check - sb
  • Wired News article - you bet
  • Decline into obscurity - not yet

Drawbacks:
None, Strong Bad is the coolest!

Links:
[HomestarRunner.com]
[Wired News article]

9. badger song (3.3 stars)
This is very nearly as pointless as the hamsterdance. In fact it is a neck and neck race. These two entries in the web fad top ten are an actual subset themselves of the web in general. The pointless animation. There are a multitude of examples of pointless animations on the web. It seems to be one of the many things that the web does exceedingly well, provide a means for the distribution of pointless animations.

The badger song is just about as pointless as it comes.

Fad check list:

  • Requires Internet for existence - check
  • Out of control growth - check
  • Derivative works - somewhat
  • Acronym - nope
  • Wired News article - nope
  • Decline into obscurity - completely

Drawbacks:
Supreme pointlessness.

Links:
[badgerbadgerbadger.com]

8. Hamster dance (3.4 stars)
Hamster dance, where the H-E-double-hockey-sticks did this come from?! I mean look at this [dancing hamsters]. There isn't much more to this thing.

Hamsters...dancing...simple.

Fad check list:

  • Requires Internet for existence - check
  • Out of control growth - moderate check
  • Derivative works - somewhat
  • Acronym - nope
  • Wired News article - nope
  • Decline into obscurity - completely

Drawbacks:
Supreme pointlessness.

Links:
[hamsterdance.com]

7. Geocaching (3.6 stars)
Geocaching, treasure hunting for the connected set. So here's the concept. You put a treasure out somewhere in the world, pull out your handy dandy gps enabled device, mark the treasures location and then post that location on the web for other people to go find it. Pretty neat idea.

There are many different derivatives of course. Some include puzzles that you must solve. Some have a give and take scenario. Some have a movable treasure: you find it and then you have to move it, store the new coordinates and re-publish the location.

Brilliant confluence of technologies and experience.

Fad check list:

  • Requires Internet for existence - check
  • Out of control growth - moderate check
  • Derivative works - check
  • Acronym - nope
  • Wired News article - check
  • Decline into obscurity - not yet

Drawbacks:
None.

Links:
[Wired News article]
[geocaching.com]

6. Nigerian Prince Money scam (3.8 stars)
Those poor Nigerian Princes forced from power, don't we feel their pain. The millions of dollars tied up in their bank accounts that they need our help with, our valuable middle american, joe blow, contacted out of the blue, help.

What a bunch of maroons. Both these "Nigerian Princes" and the possible hapless Americans who fall for this scam. How moronic can you get to believe that someone (ANYONE) from another country could use your help in retrieving significant moneys from a bank in their country. What kind of buffoon do you have to be to believe that. Crazy.

This scam has spawned [counter scams] where the american "mark" turns the tables on the conman and gets him to perform embarrassing acts and send photos all in an effort to get the carrot of money from the mark. There have even been some successful reverse monetary transactions where the mark was able to get money from the conman (how the conman would ever show his face at the local union hall after that is anyones guess).

Fad check list:

  • Requires Internet for existence - check - I guess it could be accomplished without the internet, but it would be much harder.
  • Out of control growth - moderate check
  • Derivative works - check - there are reverse scams played upon the "Nigerian Princes"
  • Acronym - check - maybe not an acronym but it has an official US law enforcement designation: 419 scam.
  • Wired News article - check
  • Decline into obscurity - not yet

Drawbacks:
None that I can think of, except for the people who have lost a lot of money.

Links:
[Wired News article]
[419 scam information]
[snopes entry]
[detailed information]
[reverse scams]

5. Blogs (4 stars)
Blogs may not have an acronym but they have become their abbreviation. Nobody calls them by their original name anymore, in fact it sounds innocuous to call them "Web Logs", you might get a curious look as to what you are talking about if you even use that term today. Blog is what it is.

Blogs have been around for awhile and show no sign of going away. People may view them as quaint or pontifical or mastibatorial or pointless, but the reason blogs have not declined is there is always a new generation of 16 year old girls and angst driven college students coming up through the ranks that need an outlet to express themselves.

Fad check list:

  • Requires Internet for existence - completely checked
  • Out of control growth - moderate check, a level steady growth now
  • Derivative works - if not derivatives then at least a multitude of types
  • Acronym - check - I'm going with check because of the adoption of the shorthand name as the actual name.
  • Wired News article - many
  • Decline into obscurity - nope

Drawbacks:
It has not declined though people have been decrying its death for a while now.

Links:
[Wired News article]
[blogspot]
[live journal]

4. googlewack (4.2 stars)
So here is an interesting concept that is in itself a derivative work and what a concept it is. Finding a ONE RESULT RETURN SET from a google search consisting of ONLY TWO WORDS. It is also very web'ish that the very discovery of a googlewack often leads to its ruin. People link to it and in a short period of time the googlewack returns more than one result. Therefore a very transitory success.

The question of course arises - do googlewacks exist anymore? Because once found they disappear.

Fad check list:

  • Requires Internet for existence - completely checked
  • Out of control growth - moderate check
  • Derivative works - it is in itself a derivative work
  • Acronym - nope
  • Wired News article - nope
  • Decline into obscurity - check

Drawbacks:
It's lack of a Wired News article is surprising, if someone knows of one please let me know.

Links:
[googlewhack.com]

3. Flash Mobs (4.6 stars)
Who's idea was this? Mobilized by e-mail, a mob suddenly materializes in a public place, acts out according to some loose instructions, and then melts away as quickly as it formed. Weird.

This phenomenon appears to be in a large part dead. It is curious how quickly it burned out. Maybe the change in societal climate due to terrorism has hindered its continuance, I don't know nevertheless, for a time in 2003 it was the shiz!

Fad check list:

  • Requires Internet for existence - check
  • Out of control growth - check
  • Derivative works - more than one Flash Mob occurred, but I'm not sure if that qualifies as derivative
  • Acronym - nope
  • Wired News article - check
  • Decline into obscurity - check, big drop off

Drawbacks:
This fad appears to have had a very short lifespan, on the matter of half a year or a year at most.

Links:
[Flash Mobs]
[Wired News article]
[Austin Flash Mob Report]

2. Star wars kid (4.7 stars)
Ahh Ghyslain. Here we have a near perfect web fad. The only drawback is the "priceless" humiliation heaped upon Ghyslain Raza. If we could have had the entire fad without hurting Ghyslain it would have been perfect, but of course we had to have him. It is his obvious devotion that injects much of the humor into the videos. In a sense we all see ourselves in Ghyslain, for who has not, at the age of 14, whipped a broom stick around and at the very least thought ourselves to be ninja worthy. We just happened to be smart enough to not film ourselves, of if we did film ourselves, we made sure we kept the video in a closely guarded location.

Fad check list:

  • Requires Internet for existence - check
  • Out of control growth - check
  • Derivative works - check
  • Acronym - check - swk
  • Wired News article - check
  • Decline into obscurity - check

Drawback:
Unfairly humiliates young teen.

Links:
[starwarskid.com]
[He's suing his classmates]
[Blogs are raising money for him]
[and the meme/derivative "Star Wars Kid Are Belong To Us"]

1. All Your Base Are Belong To Us. (5 stars)
The reigning champion. The archetype of web fads. Here we have it all. The requirement of the internet for its very existence. The snowballing out of control growth. The derivative works. The acronym AYBABTU. The Wired News Article and the eventual decline into obscurity. If you were to hatch an internet fad of your very own this is your template.

Fad check list:
  • Requires Internet for existence - check
  • Out of control growth - check
  • Derivative works - check
  • Acronym - check - AYBABTU
  • Wired News article - check
  • Decline into obscurity - check

Drawback:
Absolutely none.

Links:
[Wired News Article]
[History of All Your Base]
[the flash video]

572,003 views 0 replies