Well, to go further with my example, in Black & White (for those who may not have played it), you are a Diety (god) and float around a big map. There are little villagers that populated the map and you can only move around the map to places where the little vilagers worship you... you also have a huge animal that roams the island and is kinda like an extension of your power. The way to win the game was to make all the villagers on the map worship you and then attack the other Diety's temple.
Well, in Black & White, you, as a Diety could be Good, Neutral or Evil. But nobody would play as Good becasue it had no real benifits of any real kind. Plus, all the benifits you DO get were kinda late game bonuses. While the Bad player would get very strong early game benifits. So, while the Good player was sloooooowly sending missionaries and kissen a lot of villager arse, the Bad player would just throw burning rocks on your villagers, and they would totally forget the nice things you have been doing for them, and fear/worship the Bad player, totally shoving it in the Good players face.
So, I'm just wondering/hoping that there are TWO 'roads less traveled on' (Good AND Evil) and being Neutral is more of the Norm. (That was in responce to Uruguru)
Captain Bizarre has the idea... give the Good players Good benifits that aren't all 'Uber Hippy Flower Power Lazer Cannon that turns a planet into a big garden attack gun that you get at the very very end of the game, which you'll never see casue the Evil player has over run everyone since they don't have to abide by any rules and are always get the +% bonuses'
all good posts though... really informative...