- You can disregard/remove this.

When I added the game to my Steam library using the code, it was on a webpage - because I didn't have the client installed on that machine.  I wasn't seeing any DLC on the web-side of Steam, which is why I wrote up the post.  However when I got home and actually opened Steam client and installed the game on my GAMING PC, it does show all the DLC and it has flagged them as "purchased" now.  So solution was,  don't expect to see the DLC until you open the Steam client.  When you open the client / install the game and it will reconcile your DLC!