Personally, I'm pretty irate. Of all announcements on D3, this is the one that has seriously made me question how much I want to play it.
My complaint has two sides. One, I don't like always-on internet. But I can live with it. And I don't like real-money sticking its tentacles into the game world. But I can live with it.
It's the two, combined, that I have a problem with. My only desire, at its core, is to play D3 single player, never interacting with the community, the market or Blizzard/Activision's long-term business plans.
I no longer have that option. I don't have it because the game is now conceived of with a money-market in mind, from the ground up. There is no separation between the two. Whatever changes Blizzard makes to the game because of the market (be they totally justified ones or the Snidley Whiplash kind of manipulation everyone worries about), everyone gets saddled with, even people who expressly avoid the market by choice. There is now a good chance the game will get managed based not just on what's relevant to game play, but what's relevant to the market.
I don't like financial motivations with my gaming. I was talking with another friend and he was like "hell yeah, I made $400 selling items in D2, I can't wait." I could just hear the greed in his voice. That's not why I game, and I cringe when I think about the Chinese Forced Labor Farms (yes, they are real) and that Blizzard is essentially legitimizing all that, and adherence to supporting those markets may end up meaning more to them than the actual game.
So yeah, call it emo if you want. But Blizzard had plenty of opportunities to let us opt out. They chose not to because they want each and every one of us as potential customers (read as: repeat customers, because $60 just isn't enough these days.) I would care nothing if they'd allowed us to be unplugged from all the hype and extraneous BS. But because they refused, I'm now seriously considering not getting the game on principle. I love Diablo, since the first one. And I really wish Blizzard had waited for this shit until their new IP. But I know that's not being realistic. D3 is gold mine and they want to turn it into a diamond mine.
Diablo III is the, I mean **[THE]** game for me.
I think our priorities, as a human race, are screwed up.
Or maybe just your's?