From http://www.rpgcodex.net/phpBB/viewtopic.php?p=965306&sid=3f78a992fba9ea04aa385b218e20e322:

#4 People trying to tell me how I should act. Yea, I’m the CEO of a $20+ million company. It’s “inappropriate” for the CEO to be out on forums participating right? Most people like having that kind of direct access. But there are still some people who think that my job is the kiss the ass of someone because they’re a customer (or more commonly a “potential” customer). No, I’m perfectly willing to lose someone’s “business” in exchange for saying what I want. If me debating or giving suggestions or ideas or whatever on a forum makes us look like “amateurs” in someone’s eyes then that’s fine with me. Being an opinionated techie doesn’t seem to have gone too badly so far. 

Trivia: After the Whole Foods ranodeb disaster back in 2007, a ban on executive message board postings without approval was put into the Whole Foods Code of Conduct. When that happened, there were many said that it was a bad idea, include Josh Bernoff of Forrester Research who said it was an "overreaction", and more:

Whole Foods Bans Postings After Online Blunder - PCWorld Business ...
Open invitation to any Whole Foods exec. – comment on this blog ...
Whole Foods Market locks stable door after horse bolts (and ...
Brand Autopsy: Whole Foods “Markets as Non-Conversation”